E-mail marketing going strong HOME » NEWS » E-mail marketing going strong E-mail marketing is one of the most effective marketing strategies businesses use to communicate with customers. Earlier this year, JupiterResearch estimated that e-mail marketers spent $1.2 billion in 2007, with this figure set to increase 75% by 2012 to $2.1 billion.(…) With more than 94% of US organizations using e-mail marketing, according to Forrester, it is now, by far, the most popular form of direct marketing.(…) Also, companies whose e-mail campaigns are properly targeted will see greater conversion rates, with considerable bottom line success. This type of campaign maximizes the chance to convert a lead, because opportunities to purchase are presented when customers are most interested. Source : DM News