E-mail list growth is a top priority for many marketers this year, according to a new white paper from ExactTarget, a provider of e-mail marketing solutions. The report, “2009 Email List Growth Study” (www.exacttarget/listgrowth), found that 38% of marketers put list growth a...
It’s a tempting idea during tough economic times: Turn up the volume of e-mails you send to customers and prospects in hopes of boosting revenue. But when it comes to sending out marketing e-mails, sometimes less is more, said Aaron Smith, principal and co-founder of Smith-Harmon, ...
Marketers are quickly learning—if they don’t already know—that the more targeted their e-mail content is, the higher the likelihood that their messages will be opened and read. Many looking to increase their e-mail relevance quotient may turn to dynamic content as a pan...
